Internet marketing is the use of the Internet to advertise and sell goods and services. Internet Marketing includes pay per click advertising, banner ads, e-mail marketing, interactive advertising, search engine marketing (including search engine optimization), blog marketing, and article marketing.

Marketing on the Internet is increasingly becoming more and more complicated. Business people worldwide are groping for strategies that would ensure regular and targeted traffic flow to their websites. However, just like the brick and mortar physical world of business, marketing and promotions on the Web are a strategic mix of various promotional tools and techniques. Together (and if used correctly), this marketing mix offers a simple way out of the web promotions maze